LinkedIn Evolve North
Creative Direction, Graphic design
Overview
Evolve North is a Marketing Summit his hosted by LinkedIn to equip Canadian marketing and business leaders with new knowledge and skills. The 2021 event went hybrid, and I was in charge of creating digital graphics, email templates, video call backgrounds as well as name tags, stickers and signage for print.
Style Manual
Utilizing the LinkedIn Brand guidelines a style manual was created to reference during the design phase, and implemented across both digital and print design.
They wanted to update the logo typeface, adding in the year as well as a sub title to reinforce brand awareness.
Logo Options
Logo Update
Name tags mockup
Wayfinding signage mockup
Welcome signage mockup
Tableside card mockup
Gift bag mockup
Being a hybrid event print was used not only as branding but also for wayfinding across the whole venue. Mockups were created for better visualization for the final product.
Guest with giftbags
Pool logo cutout
Dining table signage
Logo on screen
Being a hybrid event print was used not only as branding but also for wayfinding across the whole venue. Mockups were created for better visualization for the final product.